WAM

#107 Why There’s No Such Thing as Overnight Success with Kelly Costello, Founder of Puppy Cake

May 12, 2020

It’s not a birthday unless there’s cake! Why shouldn’t that be true for dogs too? Today’s guest is Kelly Costello, founder of Puppy Cake. Her lightbulb moment came when she was looking at old cake mix advertisements for a client and thought, "Wouldn't it be great if they made that for dogs too?" Realizing that dog owners across the globe wanted to treat their dogs like family and provide them with healthy and safe treats, Kelly established Puppy Cake in 2007. Puppy Cake's products range from personalized dog cakes and mixes to ice creams and cookies, plus dog toys and apparel too. Kelly has a passion for both dogs and manufacturing, personally overseeing the manufacturing of all the Puppy Cake products. In this episode, we discuss some of the challenges that Kelly encountered on her journey to success, the tips and tricks she learned along the way, and the myth of ‘overnight success’. Kelly shares her perspective on ‘bootstrapping’ versus big loans and talks about her experience on Shark Tank. She also has some advice for entrepreneurs looking to start their own manufacturing company, so make sure not to miss this episode!

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